When the pandemic began, Ford had a major problem. Almost nobody was coming into dealerships to test drive the first ever all-electric Mustang. So how do you get tons and tons of potential customers to experience the Mustang Mach-E from the safety and comfort of home? You custom build a 100,000 sq. foot interactive track and program a chat bot that allows viewers to remotely control a real Mustang in real-time. Creating the world’s first first test drive, live on Twitch.
This idea shortlisted at Cannes, won Gold at the Canadian Marketing Award and took home 5 ADCC Awards.
